Hansel Marketing & Advertising provides a diverse range of brand solutions that help revitalize the brand in different stages of its lifecycle. Every brand has a unique demand and we are sensitive to the brand's needs.
The visual identity of a brand is its first and most public interface with its stakeholders. Brand graphics are an artistic expression of a serious thought or concept that serve to anchor the product's message in the prospect's mind. Enduring brands possess a wealth of graphic identities as can be seen in the most famous brands around the world like Nike, Apple, Coke etc.
The entire brand building exercise is documented in a manual along with specifications and instruction for use. Color palettes, fonts, taglines and artistic execution for different media, form part of the manual.
Packaging is a very specialized field that demands a wide knowledge of materials, sizing, shelf presence, product handling, and most importantly visual appeal. We have developed packaging for brands across numerous product segments.