HMA Brand Consulting was set up in the 80’s as Hansel Marketing & Advertising, a communication company. Our primary task then, was to create communication for brands, using the traditional media. The challenge then was to cut through the clutter on the traditional media like print, television and outdoors.
Then came the age of the internet. Hansel Marketing & Advertising has morphed from an ad agency into a brand consultancy. However, the HMA Brand Helix has stood the test of time. The model used to build brands in the 80’s is still relevant today.
Communicating with the millenial is a challenge. His limited exposure to traditional media and obsession with mobile telephony and the internet, have compelled us to further evolve. We are now ready to take our brands down the digital road. From websites and portals to brochures and digital campaigns we are ready for the new millenium.